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14. What
about e-commerce and online shopping? Do you do that?
Yes, we’ve done some e-commerce sites. But e-commerce is a lot more
than buying some software and presto!, you’re in
business.
You need to think about how the stock list is going to be maintained
on your site? How will the orders be processed? How will the money
will be transferred from your customers to you? Do you have your own
merchant account? Are you already set up to accept credit cards?
What if someone wants to pay by cash, check or money order? Can
your online ordering system handle that?
Do you want to process the orders and finances yourself? Can you
afford to process the e-transactions yourself? Or would it be more
economical to hire a third-party Internet billing company to handle
your e-transactions? Is PayPal a viable option?
Who is going to handle customer inquiries and complaints? Oh yeah,
and who is going to ship the orders? And how?
We’re not trying to discourage you, we just want you to be aware
that there’s a lot more involved than they told you on the
shopping-cart software box. Give us a call. We’ll help you sort it
out.
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